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Attendees of this webcast heard from author Phil Simon, who spoke about how to embrace and understand Big Data. Patrick Sims, Senior Director, SAP Global Center of Excellence for Analytics, also joined in to discuss SAP's role in today's Big Data trend. Phil Simon is a sought-after speaker and the author of five management books, most recently Too Big To Ignore: The Business Case for Big Data. In his recent book, Simon explores the increasing trend of Big Data and how to benefit from the new and emerging types. He provides advice for organizations looking to leverage Big Data and demonstrates its importance through case studies and real world examples. The first 100 attendees of this webcast also received a free signed copy of Simon’s book, Too Big to Ignore: The Business Case for Big Data.
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